This week, we rolled out a bunch of updates focused on improving email deliverability and optimizing campaign performance. Here’s a quick overview 👇

1. Hostile Prospects AI Filtering 🤖

Our AI can now identify contacts more likely to report emails as spam or respond negatively.

This feature allows you to:

- Exclude these leads from your campaigns or send to them last
- Reduce negative signals for improved deliverability

2. Unlikely to Reply AI Filtering 🙅‍♂️

Using data from millions of emails, our AI flags leads less likely to respond. This feature will allow you to:

- Again, exclude these leads from your campaigns or send to them last
- Focus on more promising prospects
- Improve overall campaign efficiency

3. ESP Routing 🚦

Gain greater control over email routing with customizable rules. For example:

- Exclude specific recipient ESPs
- Send only between certain ESP combinations, such as Outlook-to-Outlook

This feature provides flexibility to align sending strategies with ESP-specific dynamics.

4. Always send the first email as text-only 📨

You can now send the first email of any sequence as plain text, enhancing inbox placement. You can send richer content in the follow ups.

These features can be found in the new “Advanced Deliverability” section in your Instantly settings.

Check out the features in the video below 👇