April 8th, 2025

We've just released a major upgrade to our Spintax feature.
Now you can use variables (with fallbacks) inside nested declarations!
This means:
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Ultra-personalized messaging
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Use variables inside {{RANDOM}} blocks
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Less time spent manually customizing campaigns
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Chain multiple layers of fallbacks and variables
Here's what you can do now:
{{RANDOM | Hi {{firstName}} | Question for {{firstName | you}} }}Yes, even this works:
{{RANDOM | Hi {{firstName | there | {{lastName}} }} | Question for {{firstName | you}} }}โฌ๏ธ In this case, the system will randomly pick one of the statements, use fallback values (lastName if first name is unavailable), etc.
Hereโs what it looks like in action:
P.S. The Spintax AI is compatible with the new system.
Learn more in our help article:
How to Use Spintax