There are two types of consolidated reports that could be extremely helpful:
1. Simplified Summary (suitable for quick leadership reporting):
Total number of emails sent
Number of replies
Number of meetings booked (opportunities)
Each of the above also shown in relative terms (% reply rate, % opportunity rate)
2. Full Campaign Breakdown (like the manual tracking we do today):
Including columns like:
# Contacts Opened at least 1 Email
Open rate
# Contacts Replied
Reply rate
Opportunities
Contacts Uploaded
Started Contacts
Waiting for Email Contacts
% of Started Contacts
Unsubscribed
Bounced
% Bounced of contacted so far
Completed Contacts
% Completed Contacts of Total Contacts
Starting Date
# Days of Active Campaign
# Steps in Campaign
This would let us stop doing all of this manually via spreadsheets.