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subsequences triggered by contact ACTIONS (not labels) - ie: (opened, replied, etc.)

I would like a way to trigger a subsequence based on the ACTION of the contact.

For example, I would like to send a little starbucks gift card to anyone who OPENED my email but did not reply or take a meeting.

Currently I can't find a way to do this in Instantly.ai without having to create a totally separate sequence based on a hand exported/culled csv list which is very ineffective b/c I would have to do it daily to keep the right cadence/timing? I'd like them to flow continuously into each other.

Note I can see that I can do a subsequence based on how they are LABELED (interested, not interested, etc.), but I can't find a way to do it based on their own actions (opened, replied, etc.)

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  • Srishti

    @Holly Hagerman This is noted, but as a workaround, you should be able to use the action/triggers to setup an automated workflow.

    What you can do is, create a custom label, create a zap to trigger for a particular event say "Email Opened" and then mark it as "email opened". Then using that, you can initiate the subsequence

    Here is an article on that- https://help.instantly.ai/en/articles/7866145-zapier-integration