April 8th, 2025

🚀Spintax update

We've just released a major upgrade to our Spintax feature.

Now you can use variables (with fallbacks) inside nested declarations!

This means:
✅ Ultra-personalized messaging
✅ Use variables inside {{RANDOM}} blocks
✅ Less time spent manually customizing campaigns
✅ Chain multiple layers of fallbacks and variables

Here's what you can do now:

{{RANDOM | Hi {{firstName}} | Question for {{firstName | you}} }}

Yes, even this works:

{{RANDOM | Hi {{firstName | there | {{lastName}} }} | Question for {{firstName | you}} }}

⬆️ In this case, the system will randomly pick one of the statements, use fallback values (lastName if first name is unavailable), etc.

Here’s what it looks like in action:

P.S. The Spintax AI is compatible with the new system.

Learn more in our help article:
How to Use Spintax